Email Marketing Platform Setup
No matter what they tell you, email remains one of the most meaningful ways to keep in touch with your customers. Sending a regular email (whether that's weekly, monthly, or quarterly) allows your customers to keep up with all the great things you have going on.
With this package, I'll take care of the technicalities and get you set up with your email marketing platform of choice.
Choosing a Platform
There are a lot of email marketing platforms to choose from, and they're all a little bit different. If you're unsure which route to go, here are some tips to help you make that decision.
MailerLite This seems to be the most popular platform among writers, editors, and other creatives in the publishing space. MailerLite uses a drag-and-drop design tool and is easy to use. With a robust free plan, it's a great platform to get started with.
MailerChimp Also very popular, MailChimp is easy to use, and their reports are very useful. Their free plan is quite limited, so I recommend MailChimp for users who are ready to pay a subscription.
ConvertKit With an easy-to-use builder, ConvertKit is designed for creators to design beautiful emails and landing pages. This is currently the least value-friendly of the three options.
What's Included
Regardless of the platform you choose, Book Bound Design Co. will:
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Assist with opening the account (if needed)
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Set up your organization backend
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Connect to your domain and ensure the platform verifies and authenticates your domain
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Set up one automation campaign (usually a Welcome sequence)
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Create one custom template consistent with your branding
FAQ
Have questions? Check out these FAQs or contact me directly.